Marketing & Management

Marketing & Management Pathway

Marketing and Management is one of three pathways in the Marketing Cluster. Marketing is the process responsible for identifying, anticipating and satisfying customer requirements in a manner that is profitable for the business. Marketing management involves the organization and coordination of the activities of the business which is aimed at achieving defined objectives. This growing demand for marketers by U. S. companies will cause employers and recruiters to compete fiercely to attract top marketing candidates over the next decade. Students participating in Georgia’s Marketing and Management Pathway will obtain knowledge and skills in management and entrepreneurship, professional sales and marketing, buying and merchandising, marketing communications and promotion, marketing information management and research, distribution and logistics, global marketing, and e-marketing. This pathway culminates with an opportunity for students to take the MBA Research “A*S*K Marketing Concepts” end of pathway assessment or the Oklahoma Consortium (MAVCC) “Marketing Education Manager Trainee” end of pathway assessment. Students may earn a credentialing certificate.

Marketing Principles 08.47400

Marketing Principles is the foundational course for the Marketing and Management, Fashion Merchandising and Buying, and Marketing Communications and Promotion Pathways. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities including School-Based Enterprises, and DECA application experiences should be incorporated in this course.

Marketing & Entrepreneurship 08.44100

This course builds on the theories learned in Marketing Principles by providing practical application scenarios which test these theories. In addition, Marketing and Entrepreneurship focuses on the role of the supervisor and examines the qualities needed to be successful. In order to increase the number of application experiences, students should
participate in (1) Work-Based Learning (WBL) activities in the classroom and possibly in a formal WBL Program; (2) DECA Career and Technical Student Organization competitive events that are directly aligned with course standards
and (3) a School-Based Enterprise. The prerequisite for this course is Marketing Principles.

Marketing & Management 08.44200

This course also includes global marketing where students analyze marketing strategies employed in the United States versus those employed in other countries. In order to increase the number of application experiences, students should participate in (1) Work-Based Learning (WBL) activities in the classroom and perhaps in a formal WBL Program; (2) DECA Career Technical Student Organization (CTSO) competitive events that are directly aligned with course standards and (3) a School-Based Enterprise. The prerequisite for this course is Marketing and Entrepreneurship.